Well, it could have been a warmer reception for recent Universal signing The Switches' Vancouver show last night. The British boys and their scant merch table were on hand for what I can only surmise must have been more of a media showcase than anything. We told you about the show somewhere on this here blog, but the Thursday night Vancouverites were few and far between. Those who were there, however, leaked slowly ever-closer to the stage as the set wore on, getting more into the dancing as it went. The band took a couple tunes to hit their stride, but by the end, had put forth some chipper tunes and a few leaps and swivels for good measure. They were smartly dressed as any good British rock boys should be, and played a stunningly-short set ... another fact leading me to think this was more of a showcase than anything else. No encore in sight either. I think this collective has a lot of potential to be the Next Big iPod Band or whatever contemporary hip music culture term you prefer. Humble beginnings, but they have the style and pounce that might see them sneaking up the popularity ladder within a year or so. Keep an eye out.