BROADTEXTER.COM EMPOWERS MUSICIANS WITH A FREE MOBILE FAN CLUB SERVICE TO CUT ABOVE
WEB NOISE

Broadtexter (http://www.broadtexter.com) enables North America-based musicians to
create free Mobile Fan Clubs which easily allow them to use regionalized text
messaging to stay connected with fans. Each tech savvy band or solo musician has an
email list and MySpace 'friends', but reaching fans with text messages about new
releases or specific shows cuts above the web noise, providing users with the next
generation of direct fan communication. Artists including The Cinematics (TVT),
TRAPT (Warner Brothers), The Weepies (Nettwerk), Constantine Maroulis (American
Idol), Melissa Ferrick (Right On Records), The Nadas (indie), and Reel Big Fish
(indie) have already adopted Broadtexter as their mobile solution.

How it Works:
Fans easily join a Mobile Fan Club right from a Flash widget that the musician
can embed across their entire web presence (social networking sites, blogs, and home
pages). Once in a Mobile Fan Club, the musician (not Broadtexter) controls the
messages that go out to the fans. Broadtexter is free of spam so fans will never get
annoyed with third-party text ads on their phones.

Cool Factor:
One stand-out feature is that a musician can send regionalized alerts to their
fans right from their own cell phone (because sometimes you just can't get to a
computer
between gigs). Regionalized and scheduled alerts can also be easily sent from the
secure
Broadtexter account where fan subscriber data can be reviewed, the Broadtexter
widget can be customized and past and pending text alerts can be displayed and/or
edited.

The Trend:
Broadtexter is offering a meaningful way for fans to stay informed when they're not
at their computers. The growth of social networking sites like MySpace has created
great
opportunities to increase exposure for musicians, but it has also created an
overload of
information for the typical music fan. It's tied fans to computer screens and
created a
challenge to keep their attention. Broadtexter Mobile Fan Clubs make it easy for
musicians to stay connected with their fans and update them with relevant
information.

Scenarios:
The usefulness and power of Broadtexter for musicians becomes obvious when you
consider it can be used for so many things like show time changes, special radio
appearance announcements, and exclusive fan club discounts. However, the greatest
power is being able to reach a fan a few hours before a show with a reminder on
their cell phone. It's such an incredible way to get more 'butts in the seats'!

Founders:
Based in New York City, Broadtexter was created by a group of real performing
musicians and music fans who wanted to create a way to help musicians connect with
their fans through the use of cell phones and text messaging. In tune with the
changing climate and democratization of empowering services available to musicians,
the founders recognized that mobile solutions have only been available to the major
artists with the big bucks. Broadtexter is built for ALL musicians of every size fan
base.

It's a brave new world…the better musicians communicate with their fans, the more
their fans will grow with them and buy their albums and come to their shows.
Broadtexter currently serves the US, Canada, and Puerto Rico and has many great
plans for new features to further empower artists with a deeper mobile platform.
Setting up a Mobile Fan Club can be done in five minutes right from the Broadtexter
website.

http://www.broadtexter.com