SCHOOL ROCKS CANADA Brings Big Bands, Big Sponsors, and Big Spirit to Canadian Schools

TORONTO, ON – April 30, 2007 – It started out as a fun way to raise school spirit,
increase musical awareness, and help keep kids in school.  However, a few high
school shows later and School Rocks Canada is realizing it has something very big
and very successful on its hands.

“Its exciting to see how a small showcase for an emerging Canadian band has evolved
into such a great initiative and successful School Event Program. I knew as soon as
I saw the reaction of the students at the first show that this was a good thing.
Now after nearly 40 performances we have become a great School Spirit builder as
well as a program that assists the schools to raise much needed funds to use to
build programs, buy equipment for the schools, and in some cases the students choose
to donate the funds they raise to a charity.” says Paul Borg the president of JAAC
Entertainment and visionary behind School Rocks.

In the past year bands like Moneen, Ten Second Epic, The Junction, Afternoon Zero,
and Sydney have all played to 1000+ crowds at staff sanctioned, daytime high school
auditorium shows in and around the GTA… and have had nothing but success. 

“Your SCHOOL ROCKS presentation represented a new concept here at North Park, namely
an event that is centered on student interests, promotes the idea of staying in
school, and offers a lucrative fundraising opportunity for the school.  In short,
this opportunity was much appreciated by the staff, the students and myself” D.
Dennis, Principal, North Park Secondary School, Brampton, ON.

The great thing about School Rocks Canada is that it not only gets the kids an
amazing music show but it brings the school together as a community while raising
funds for themselves.  Also, at the end of every show SRC donates $1000 in cash to
each school it plays at!  The way it works is SRC works in conjunction with the
student council, which is responsible for selling tickets to the daytime, sanctioned
in school event.  The price per student is determined by the student council
(generally $2-$5) and the school keeps all the money raised.  The student council
also runs an SRC poster contest which is intended to stimulate teamwork and
simultaneously help promote the show to make sure they raise as much money as
possible

Ivan Evidente, National Urban Marketing Manager at Universal Music Canada and the
current host of the School Rocks Canada tour is a big believer. “I'm very excited to
be a part of School Rocks Canada. This program not only promotes a positive
environment through music but as well serves as an educational forum for students to
interact and more importantly understand the importance of staying in school. I look
forward to visiting the various schools and am confident that this program will soon
grow even bigger!”

Big sponsors have also seen the positive aspects in the SRC program and come on
board with massive support.  Rogers, Samsung, Universal Music, Warner Brothers
Pictures, and Nike/Bauer have all offered help with production costs and/or
promotional gifts for the students at the shows.

Here is exactly what School Rocks Canada brings to a school:
- A LIVE daytime band performance with professional stage production
- 2 Free Rogers Vision/Samsung phones are given away EVERY show
- Free music CD’s from Universal Music
- Free movie passes from Warner Brothers Pictures
- Free sports merchandise donations from Nike/Bauer
- $1000 CASH for every school at the end of the show

For more info check out www.schoolrockscanada.com